Digital Campaign through Connected TV, Streaming Audio & Mobile Devices
Build awareness w/
Connected TV, Streaming Audio, Mobile
A Chevy dealership wanted to build awareness amongst English & Spanish speaking auto-intenders without the high cost of entry in broadcast media.
We created a cohesive campaign centered around a target audience of auto-intenders within targeted zip codes within a 10-mile radius around the dealership. The message was consistent across all mediums to reach the audience whenever they were consuming media whether it was Living Room Quality on-demand programming via Connected TV; streaming audio or on their mobile device.
Key Performance Indicator: View Thru Conversions to website & dealership visits.
Connected TV, Streaming Audio & Mobile Devices
R2 CAMPAIGN RESULTS
Within a month, both the English and Spanish campaigns accounted for 8% of the dealerships overall traffic to the website via a View Thru Conversion and up to 12% by the end of the 90 day period. Quarterly sales were up 5% YOY during 2018 when many Chevy stores were down in sales. Even service increased 6% YOY.
Quarterly Sales Increase: 5% YOY
View Through Conversion Rate: 12%