CASE STUDY

TV, Radio Endorsements, Digital Video, Streaming Audio

CLIENT:

Kearny Mesa Subaru

INDUSTRY:

Automotive

OUR CHALLENGE

OBJECTIVE:

Maintain #1 Volume

Dealership Status

SOLUTIONS:

TV, Radio Endorsements, Digital Video, Streaming Audio, and Locational Display

Maintain their status as #1 Subaru Volume dealer in San Diego and sell more units YoY, by increasing New Car Sales.

R2 STRATEGY

Our recommendation included continuing their presence in high-funnel tactics like TV and through Endorsements on Radio to provide the reach for market-wide awareness of their dealership. In addition, utilizing targeted digital campaigns to help build frequency with cohesive messaging to continue to push consumers down the funnel to purchase. With Digital Video and Streaming Audio we used their TV and Radio spots to build frequency with auto-intender consumers within a 10 mile radius of the dealership. And, with locational display, we targeted customers on competing lots with the dealership’s most compelling offer.

 

Key Performance Indicators: Most Units Sold in DMA

TV Spots through digital video were used to build frequency with auto-intender consumers

R2 CAMPAIGN RESULTS

The dealership was able to maintain their #1 Volume status within the market by increasing new car sales by 11% YoY.

YOY Units Sold Increase: 11%, #1 Volume in Market

Total New Units Sold: 220

Want to be our next success story? Contact us at:

requests@R2mediainc.com

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