Kearny Mesa Subaru
Maintain #1 Volume
TV, Radio Endorsements, Digital Video, Streaming Audio, and Locational Display
Maintain their status as #1 Subaru Volume dealer in San Diego and sell more units YoY, by increasing New Car Sales.
Our recommendation included continuing their presence in high-funnel tactics like TV and through Endorsements on Radio to provide the reach for market-wide awareness of their dealership. In addition, utilizing targeted digital campaigns to help build frequency with cohesive messaging to continue to push consumers down the funnel to purchase. With Digital Video and Streaming Audio we used their TV and Radio spots to build frequency with auto-intender consumers within a 10 mile radius of the dealership. And, with locational display, we targeted customers on competing lots with the dealership’s most compelling offer.
Key Performance Indicators: Most Units Sold in DMA
TV Spots through digital video were used to build frequency with auto-intender consumers
R2 CAMPAIGN RESULTS
The dealership was able to maintain their #1 Volume status within the market by increasing new car sales by 11% YoY.
YOY Units Sold Increase: 11%, #1 Volume in Market
Total New Units Sold: 220