Our recommendation included continuing their presence in high-funnel tactics like TV and through Endorsements on Radio to provide the reach for market-wide awareness of their dealership. In addition, utilizing targeted digital campaigns to help build frequency with cohesive messaging to continue to push consumers down the funnel to purchase. With Digital Video and Streaming Audio we used their TV and Radio spots to build frequency with auto-intender consumers within a 10 mile radius of the dealership. And, with locational display, we targeted customers on competing lots with the dealership’s most compelling offer.

Key Performance Indicators: Most Units Sold in DMA