R2 Media Celebrates ‘Old Friends’ And The New Multicultural Majority.
I love getting together with old friends. Last month, I stopped by the Cynopsis Media ‘First Look’ 2023 OTT Conference to support my 'old...
February, March Set Tone For Year, At Retail
Most people in the business put their retail hat on in early February and they don’t push it to the back of their head until late March —...
R2 Media’s Top Ten Takeaways from RampUp 23, and LiveRamp’s Partner Day.
I dispatched R2 Media’s Head of Investment to San Francisco this week for a host of reasons, but no reason was more important than RampUp...
Personalization And Its Effect On Advertising And Content Marketing
I was settling into my seat on a Southwest Airlines flight from Sacramento to John Wayne Airport when Elton John’s “Your Song” started...
Collaboration Is King… And Only It Will End The Great Privacy Debate
Early in my career, one of my mentors introduced me to the concept of collaboration… she did this by telling me a story about compromise....
With CES, IAB ALM and NADA 2023 In The Books, The Outlook For 2023 Has Improved.
January was, as it usually is, a powerful and insightful month with CES, the IAB Annual Leadership Meeting and NADA 2023 taking place,...
IAB’s Annual Leadership Meeting: Arguably The Most Critical Gathering In Two Decades
The IAB Annual Leadership Meeting is always one of the most important ‘advertising’ events of the year — at least it has been since the...
2023 Begins With A High-Tech Rebrand And Website for R2 Media
In need of a rebrand that showcased our high quality and specialties, the R2 Media team got busy late last year. We worked to shed...
The 2023 ‘Advertising’ Year Ahead: Spending Down, CPMs Down, Budgets (For Those Spending) Up
With 2023 upon us, marketers in the US are looking at a mixed bag. With a possible recession on the horizon, marketers are watching every...
R2 Media’s 2022 Year In Review: A New Approach, A New Logo, And A New Expansive Footprint
R2 Media had an incredible 2022 — perhaps its best year ever. It was a transformative year for the agency, as we saw every challenge that...
