Back To School Came Early In 2023, With Stepped Up EV Training
As I traveled the country, this summer, talking to car dealers about omnichannel advertising programs, one thing became clear to me:...
Finally, The Clarity We All Needed In The Connected TV Space
Over the past 24 hours everything became clear in the Connected TV space. In fact, everything became crystal clear. First, The Walt...
Connected TV To Advance Mightily, Once Hulu Ownership Sorted
Charles Dickens opened his best selling novel, A Tale Of Two Cities, with perhaps the most famous literary sentence of the 19th Century:...
Yaccarino's Selection: Great For Her, Twitter, And Female Executives
I was thrilled to learn last week that Elon Musk was naming NBCU’s Linda Yaccarino CEO of Twitter. R2 Media has been sourcing media from...
With Hyundai's 2022 Wins, Should Cannes Lions Matter to OEMs
After what happened at the Cannes Lions International Festival of Creativity last year, I am giving serious thought to packing my bags...
Programmatic Buying: It's White, Opening With The Queen's Gambit
Many believe programmatic media buying is like playing a game of checkers, simply moving pieces up and down a board — and capturing your...
I Said "Yes, Yes, Yes" Because Podcasts Are Hot, Hot, Hot!
I got a call this week to participate in a podcast; I get calls like this from time to time. I usually find a reason not to participate...
Data Activation And The Car-Buying Customer Experience
In my last blog — entitled “Opportunities, And Challenges, And Dangers… Oh, My! — I wrote of the ‘journey’ motif. I wrote of Dorothy’s...
Opportunities, And Challenges, And Dangers... Oh, My!
If there is one movie that everyone on the planet has seen it’s The Wizard of Oz. I remember watching it as a child and being drawn into...
R2 Media Celebrates ‘Old Friends’ And The Multicultural Majority
I love getting together with old friends. Last month, I stopped by the Cynopsis Media ‘First Look’ 2023 OTT Conference to support my 'old...
