Opportunities, And Challenges, And Dangers... Oh, My!
If there is one movie that everyone on the planet has seen it’s The Wizard of Oz. I remember watching it as a child and being drawn into...
R2 Media Celebrates ‘Old Friends’ And The Multicultural Majority
I love getting together with old friends. Last month, I stopped by the Cynopsis Media ‘First Look’ 2023 OTT Conference to support my 'old...
February, March Conferences Set Tone For Year, At Retail
Most people in the business put their retail hat on in early February and they don’t push it to the back of their head until late March —...
R2 Media’s Top 10 Takeaways From RampUp 23
I dispatched R2 Media’s Head of Investment to San Francisco this week for a host of reasons, but no reason was more important than RampUp...
Personalization And Its Effect On Advertising, Content Marketing
I was settling into my seat on a Southwest Airlines flight from Sacramento to John Wayne Airport when Elton John’s “Your Song” started...
Collaboration Is King, Only It Will End The Great Privacy Debate
Early in my career, one of my mentors introduced me to the concept of collaboration… she did this by telling me a story about compromise....
With CES, IAB, NADA In The Books, The 2023 Outlook Has Improved
January was, as it usually is, a powerful and insightful month with CES, the IAB Annual Leadership Meeting and NADA 2023 taking place,...
IAB’s Annual Meeting: The Most Critical Event In Two Decades?
The IAB Annual Leadership Meeting is always one of the most important ‘advertising’ events of the year — at least it has been since the...
2023 Begins With A High-Tech Rebrand And Website For R2 Media
In need of a rebrand that showcased our high quality and specialties, the R2 Media team got busy late last year. We worked to shed...
The Year Ahead: Spending Down, CPMs Down, Budgets (For Those Spending) Up
With 2023 upon us, marketers in the US are looking at a mixed bag. With a possible recession on the horizon, marketers are watching every...
