IAB’s Annual Leadership Meeting: Arguably The Most Critical Gathering In Two Decades
The IAB Annual Leadership Meeting is always one of the most important ‘advertising’ events of the year — at least it has been since the early 2000s. The 2023 event could be the most critical gathering in nearly two decades for two reasons. First, internet advertising is, in many ways, the foundation of today’s global ad market and, second, a confluence of equally demanding macro and micro issues are having a somewhat debilitating effect on the economy, in general, and the ad
2023 Begins With A High-Tech Rebrand And Website for R2 Media
In need of a rebrand that showcased our high quality and specialties, the R2 Media team got busy late last year. We worked to shed misconceptions with a utilitarian rebrand and new logo and website. The rebrand, that debuts this week, reflects quality and our high-tech specialization in marketing and advertising across key verticals like automotive, retail, and in the fast food and quick serve restaurant markets. R2 Media has evolved so much since our last rebrand. We’ve grow
The 2023 ‘Advertising’ Year Ahead: Spending Down, CPMs Down, Budgets (For Those Spending) Up
With 2023 upon us, marketers in the US are looking at a mixed bag. With a possible recession on the horizon, marketers are watching every marketing dollar they spend. In the weeks ahead, many marketers will either cut ad spending indiscriminately or cut ad spending where the return is inefficient. Regardless of how they do it, months of ‘belt-tightening’ has already begun — and the belt tightening will be with us through the first two quarters of the year, at least. As a resu
