Reach Target Audience in Key Demos and Geos
Digital Video, Streaming Audio, Mobile and Facebook
Increase sales against top nationally-ranked BMW dealers in the county without an increase in advertising spend.
We researched which zip codes the dealership was underserving their key demographic and recommended reallocating 15% of ad spend to strategic digital tactics in those geo-targeted areas. With our 360 approach we created conquest campaigns reaching luxury vehicle owners and affluent in-market auto shoppers with digital video, streaming audio and mobile devices.
Key Performance Indicators: Changes in Market Share; Changes in Units Sold
A 360 approach that created conquest campaigns using digital video, streaming audio, and mobile devices
R2 CAMPAIGN RESULTS
The dealer saw a 3% average increase in market share YOY across all cross-sections of the county, with key geo-targeted areas as high as 6.2% up. Sold units increased 15% YOY, the highest rate of growth of any BMW dealer in the county and nearly twice that of the next closest-ranked competitor. This was done while attaining the highest average gross per vehicle of all BMW dealers in the county.
YOY Units Sold Increase: 15%, #1 in the county in growth
Market Share increase in key geo-targets: 6.2%