CASE STUDY

Digital Video + Streaming Audio, Mobile & Facebook

CLIENT:

Sterling BMW

INDUSTRY:

Automotive

OBJECTIVE:

Reach Target Audience in Key Demos and Geos

SOLUTIONS:

Digital Video, Streaming Audio, Mobile and Facebook

OUR CHALLENGE

Increase sales against top nationally-ranked BMW dealers in the county without an increase in advertising spend.

R2 STRATEGY

We researched which zip codes the dealership was underserving their key demographic and recommended reallocating 15% of ad spend to strategic digital tactics in those geo-targeted areas. With our 360 approach we created conquest campaigns reaching luxury vehicle owners and affluent in-market auto shoppers with digital video, streaming audio and mobile devices.

 

Key Performance Indicators: Changes in Market Share; Changes in Units Sold

A 360 approach that created conquest campaigns using digital video, streaming audio, and mobile devices

R2 CAMPAIGN RESULTS

The dealer saw a 3% average increase in market share YOY across all cross-sections of the county, with key geo-targeted areas as high as 6.2% up. Sold units increased 15% YOY, the highest rate of growth of any BMW dealer in the county and nearly twice that of the next closest-ranked competitor.  This was done while attaining the highest average gross per vehicle of all BMW dealers in the county.

YOY Units Sold Increase: 15%, #1 in the county in growth

Market Share increase in key geo-targets: 6.2%

Want to be our next success story? Contact us at:

requests@R2mediainc.com

VIEW MORE CASE STUDIES

CSTHKMS.jpg

TV, Radio Endorsements, Digital Video, Streaming Audio

Harbor Chevrolet Advertising Case Study

Digital Campaign +

Streaming Audio

CSTHJCDRFO.jpg

Bi-Lingual Mobile Video Campaign

© 2010-2019 R² Media, Inc. "R Squared Media Incorporated" is a copyright and trademark of R² Media, Inc. in the United States and elsewhere. All rights reserved.