CASE STUDY

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Digital Video + Streaming Audio, Mobile & Facebook

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CLIENT:

Sterling BMW

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INDUSTRY:

Automotive

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OBJECTIVE:

Reach Target Audience in Key Demos and Geos

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SOLUTIONS:

Digital Video, Streaming Audio, Mobile and Facebook

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OUR CHALLENGE

Increase sales against top nationally-ranked BMW dealers in the county without an increase in advertising spend.

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R2 STRATEGY

We researched which zip codes the dealership was underserving their key demographic and recommended reallocating 15% of ad spend to strategic digital tactics in those geo-targeted areas. With our 360 approach we created conquest campaigns reaching luxury vehicle owners and affluent in-market auto shoppers with digital video, streaming audio and mobile devices.

 

Key Performance Indicators: Changes in Market Share; Changes in Units Sold

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A 360 approach that created conquest campaigns using digital video, streaming audio, and mobile devices

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R2 CAMPAIGN RESULTS

The dealer saw a 3% average increase in market share YOY across all cross-sections of the county, with key geo-targeted areas as high as 6.2% up. Sold units increased 15% YOY, the highest rate of growth of any BMW dealer in the county and nearly twice that of the next closest-ranked competitor.  This was done while attaining the highest average gross per vehicle of all BMW dealers in the county.

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YOY Units Sold Increase: 15%, #1 in the county in growth

Market Share increase in key geo-targets: 6.2%

Want to be our next success story? Contact us at:

requests@R2mediainc.com

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