We looked at markets that were close enough to the facility where travel was not a significant barrier to get the patient to the facility, but far enough away that leaving would not be an easy decision. We recommended San Diego and Seattle, given the budget constraints of larger markets on the West Coast, as well as the concentration of opioid dependency in those cities. The medium chosen was Pandora Audio and Video allowing us to cast a large net over the Designated Market Area while specifically targeting females 35-64 with a message about seeking help for a family member. KPI was new patient acquisition.