CASE STUDY

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Streaming Audio & Video + Market Research

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CLIENT:

Balboa Horizons

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INDUSTRY:

Medical

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OBJECTIVE:

New Patient

Acquisition

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SOLUTIONS:

Streaming Audio

& Video +

Market Research

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OUR CHALLENGE

Balboa Horizons, an addiction treatment center, wanted to pursue non-local patients for their drug addiction treatment facility. They had observed that local patients were a bigger flight risk due to their proximity to the environment and people that aided their addiction. By reaching potential patients who had a longer distance to travel from their original environment, Balboa Horizons had a better opportunity to provide longer periods of treatment to truly help their patients. 

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R2 STRATEGY

We looked at markets that were close enough to the facility where travel was not a significant barrier to get the patient to the facility, but far enough away that leaving would not be an easy decision. We recommended San Diego and Seattle, given the budget constraints of larger markets on the West Coast, as well as the concentration of opioid dependency in those cities. The medium chosen was Pandora Audio and Video allowing us to cast a large net over the Designated Market Area while specifically targeting females 35-64 with a message about seeking help for a family member. KPI was new patient acquisition.

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San Diego and Seattle were the ideal DMA

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R2 CAMPAIGN RESULTS

Within the first week of the campaign, a new patient was admitted valued at more than $40,000. This patient attributed the call to Balboa Horizons directly to an ad heard on Pandora in the Seattle market.

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Real Results ROI Factor: 8x

Want to be our next success story? Contact us at:

requests@R2mediainc.com

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