CASE STUDY

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Re-Targeting & Strategic Geofencing

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CLIENT:

Bergener Mirejovksy

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INDUSTRY:

Legal

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OBJECTIVE:

Increase awareness and web traffic

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SOLUTIONS:

Re-Targeting + Strategic Geofencing

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OUR CHALLENGE

Bergener & Mirejovsky Law Firm wanted to support their traditional media campaign to help increase awareness in the LA market and drive more sessions to their website.

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R2 STRATEGY

We started by geo-fencing emergency centers in the Los Angeles area to target people who may have recently been in an accident and suffered a severe injury requiring immediate medical care. To increase target audience accuracy, we implemented a display ad campaign based on keyword search and contextual content relevant to personal injury. We then re-targeted this audience for up to 30 days. KPI: Sessions to website with 1 minute or longer session duration and increase in view through conversions.

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Ad campaign based on keyword search in LA area

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R2 CAMPAIGN RESULTS

Within one month, Bergener & Mirejovsky saw an impressive Year Over Year increase of 248% in overall sessions to their website.

 

For the R2 Media retargeting campaigns, 28% stayed on the site for more than one minute; that was better than both organic and direct traffic. In addition, we saw 21% of new sessions convert via a view thru action.

 

26% of the view thru conversions saw the ad but did not click on it and 74% who did click on the ad returned to the site at least one additional time.

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Want to be our next success story? Contact us at:

requests@R2mediainc.com

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