Increase awareness and web traffic
Re-Targeting + Strategic Geofencing
Bergener & Mirejovsky Law Firm wanted to support their traditional media campaign to help increase awareness in the LA market and drive more sessions to their website.
We started by geo-fencing emergency centers in the Los Angeles area to target people who may have recently been in an accident and suffered a severe injury requiring immediate medical care. To increase target audience accuracy, we implemented a display ad campaign based on keyword search and contextual content relevant to personal injury. We then re-targeted this audience for up to 30 days. KPI: Sessions to website with 1 minute or longer session duration and increase in view through conversions.
Ad campaign based on keyword search in LA area
R2 CAMPAIGN RESULTS
Within one month, Bergener & Mirejovsky saw an impressive Year Over Year increase of 248% in overall sessions to their website.
For the R2 Media retargeting campaigns, 28% stayed on the site for more than one minute; that was better than both organic and direct traffic. In addition, we saw 21% of new sessions convert via a view thru action.
26% of the view thru conversions saw the ad but did not click on it and 74% who did click on the ad returned to the site at least one additional time.
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Streaming Audio +
Digital Campaign +
TV, Radio Endorsements, Digital Video, Streaming Audio