CASE STUDY

Re-Targeting & Strategic Geofencing

CLIENT:

Bergener Mirejovksy

INDUSTRY:

Legal

OBJECTIVE:

Increase awareness and web traffic

SOLUTIONS:

Re-Targeting + Strategic Geofencing

OUR CHALLENGE

Bergener & Mirejovsky Law Firm wanted to support their traditional media campaign to help increase awareness in the LA market and drive more sessions to their website.

R2 STRATEGY

We started by geo-fencing emergency centers in the Los Angeles area to target people who may have recently been in an accident and suffered a severe injury requiring immediate medical care. To increase target audience accuracy, we implemented a display ad campaign based on keyword search and contextual content relevant to personal injury. We then re-targeted this audience for up to 30 days. KPI: Sessions to website with 1 minute or longer session duration and increase in view through conversions.

Ad campaign based on keyword search in LA area

R2 CAMPAIGN RESULTS

Within one month, Bergener & Mirejovsky saw an impressive Year Over Year increase of 248% in overall sessions to their website.

 

For the R2 Media retargeting campaigns, 28% stayed on the site for more than one minute; that was better than both organic and direct traffic. In addition, we saw 21% of new sessions convert via a view thru action.

 

26% of the view thru conversions saw the ad but did not click on it and 74% who did click on the ad returned to the site at least one additional time.

Want to be our next success story? Contact us at:

requests@R2mediainc.com

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