My Story

How did I get into ADVERTISING?

Learn about Vivi Castro's thought process and introduction into the world of advertising.

Defy the Odds: The Story of Perseverance

A story of perseverance, branding, and entrepreneurship. How a simple high school idea sparked into its own brand.

Back To School Came Early In 2023, With Stepped Up EV Training

Finally, The Clarity We All Needed In The Connected TV Space

Connected TV To Advance Mightily, Once Hulu Ownership Sorted

Yaccarino's Selection: Great For Her, Twitter, And Female Executives

With Hyundai's 2022 Wins, Should Cannes Lions Matter to OEMs

Programmatic Buying: It's White, Opening With The Queen's Gambit

I Said "Yes, Yes, Yes" Because Podcasts Are Hot, Hot, Hot!

Data Activation And The Car-Buying Customer Experience

Opportunities, And Challenges, And Dangers... Oh, My!

R2 Media Celebrates ‘Old Friends’ And The Multicultural Majority

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