My Story

How did I get into ADVERTISING?

Learn about Vivi Castro's thought process and introduction into the world of advertising.

Defy the Odds: The Story of Perseverance

A story of perseverance, branding, and entrepreneurship. How a simple high school idea sparked into its own brand.

R2 Media Celebrates ‘Old Friends’ And The New Multicultural Majority.

February, March Set Tone For Year, At Retail

R2 Media’s Top Ten Takeaways from RampUp 23, and LiveRamp’s Partner Day.

Personalization And Its Effect On Advertising And Content Marketing

Collaboration Is King… And Only It Will End The Great Privacy Debate

With CES, IAB ALM and NADA 2023 In The Books, The Outlook For 2023 Has Improved.

IAB’s Annual Leadership Meeting: Arguably The Most Critical Gathering In Two Decades

2023 Begins With A High-Tech Rebrand And Website for R2 Media

The 2023 ‘Advertising’ Year Ahead: Spending Down, CPMs Down, Budgets (For Those Spending) Up

R2 Media’s 2022 Year In Review: A New Approach, A New Logo, And A New Expansive Footprint

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